{"id":37,"date":"2025-07-08T18:42:44","date_gmt":"2025-07-08T18:42:44","guid":{"rendered":"https:\/\/blogradio.dk\/?p=37"},"modified":"2025-07-08T18:43:15","modified_gmt":"2025-07-08T18:43:15","slug":"linkedin-som-salgskanal-fra-profil-til-pipeline","status":"publish","type":"post","link":"https:\/\/blogradio.dk\/index.php\/2025\/07\/08\/linkedin-som-salgskanal-fra-profil-til-pipeline\/","title":{"rendered":"LinkedIn som salgskanal: Fra profil til pipeline"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">LinkedIn har for l\u00e6ngst udviklet sig fra at v\u00e6re et digitalt CV til at v\u00e6re et aktivt redskab i moderne B2B-salg. I dag bruger tusindvis af konsulenter, iv\u00e6rks\u00e6ttere og salgsfolk platformen til at skabe relationer, opbygge trov\u00e6rdighed og \u2013 ikke mindst \u2013 til at generere leads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Men hvordan g\u00e5r man fra at have en profil til at have en egentlig pipeline? Hos <a class=\"\" href=\"https:\/\/thomasulvedal.dk\">thomasulvedal.dk<\/a> arbejder man dagligt med netop dette sp\u00f8rgsm\u00e5l \u2013 og i denne artikel deler vi nogle af de vigtigste erfaringer.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">1. Din profil er dit udstillingsvindue<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Det f\u00f8rste trin er at optimere din LinkedIn-profil. Det er ikke nok at have et vellignende profilbillede og en opdateret titel. Din overskrift skal formidle v\u00e6rdi, og din &#8220;Om&#8221;-sektion skal fort\u00e6lle, hvordan du hj\u00e6lper dine kunder \u2013 ikke bare hvad du laver.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Erfaring viser, at en skarp profiltekst, testimonials og resultater fra tidligere samarbejder kan g\u00f8re en stor forskel. Det handler om at g\u00f8re det let for dine bes\u00f8gende at forst\u00e5, hvorfor de skal tage kontakt til dig.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2. Content er br\u00e6ndstoffet i din synlighed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e5r profilen er skarp, handler det n\u00e6ste trin om at skabe v\u00e6rdi gennem indhold. Det kan v\u00e6re:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tips og tricks inden for dit fagomr\u00e5de<\/li>\n\n\n\n<li>Kundecases<\/li>\n\n\n\n<li>Behind-the-scenes<\/li>\n\n\n\n<li>Tankev\u00e6kkende perspektiver<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e5let er at skabe synlighed og vise din faglige autoritet. Og vigtigst: At v\u00e6re top-of-mind hos dit netv\u00e6rk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If\u00f8lge <a href=\"https:\/\/thomasulvedal.dk\/linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">thomasulvedal.dk&#8217;s erfaring med LinkedIn som salgskanal<\/a>, handler det ikke om at poste hver dag \u2013 men om at poste noget, der betyder noget for dine potentielle kunder.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3. Outreach: Fra synlighed til samtale<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Indhold skaber opm\u00e6rksomhed \u2013 men det er ikke altid nok. Derfor er en aktiv outreach-strategi ogs\u00e5 vigtig. Det kan v\u00e6re simple beskeder som:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cHej [navn], jeg s\u00e5 du arbejder med X. Jeg arbejder selv med Y \u2013 m\u00e5ske det kunne give mening at connecte?\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Ved at bruge en venlig og v\u00e6rdiskabende tilgang til at \u00e5bne dialoger, kan du langsomt begynde at opbygge din pipeline.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">4. Brug LinkedIn-annoncering strategisk<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Endelig er der muligheden for betalt annoncering. Her har Ulvedal &amp; Co. erfaring med at k\u00f8re m\u00e5lrettede kampagner mod beslutningstagere i udvalgte brancher \u2013 med gode resultater.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det handler om at kombinere branding og leadgenerering, s\u00e5 du b\u00e5de bliver synlig og samtidig skaber direkte respons.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn har for l\u00e6ngst udviklet sig fra at v\u00e6re et digitalt CV til at v\u00e6re et aktivt redskab i moderne B2B-salg. I dag bruger tusindvis af konsulenter, iv\u00e6rks\u00e6ttere og salgsfolk&hellip;<\/p>\n","protected":false},"author":1,"featured_media":38,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-37","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meninger-perspektiver"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn som salgskanal: Fra profil til pipeline - Blog Radio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogradio.dk\/index.php\/2025\/07\/08\/linkedin-som-salgskanal-fra-profil-til-pipeline\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn som salgskanal: Fra profil til pipeline - Blog Radio\" \/>\n<meta property=\"og:description\" content=\"LinkedIn har for l\u00e6ngst udviklet sig fra at v\u00e6re et digitalt CV til at v\u00e6re et aktivt redskab i moderne B2B-salg. 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